ATL Investor club Logo and tote

This investor presentation project for Sharpstone Properties and KeyGlee Atlanta showcases the integration of professional aesthetics, functional design, and effective communication. The thoughtful design choices and comprehensive content ensure that the presentation not only serves its practical purpose but also leaves a strong, positive impression on potential investors.

The logo and tote bag designs for the Atlanta Investor Club, inspired by the Atlanta United FC logo, are crafted to exude professionalism, trustworthiness, and memorability. The bold colors and clean typography ensure the logo stands out, while the practical and stylish tote bag serves as an excellent promotional item, enhancing brand visibility and leaving a lasting impression on users.

Logo Design for Atlanta Investor Club

Design Choices:

  • Bold and Professional Aesthetic:

    • Color Scheme: The combination of gold, navy blue, and black conveys a sense of luxury, trustworthiness, and professionalism, crucial for an investor club. This color palette was inspired by the iconic Atlanta United FC logo, aligning with the city’s vibrant and dynamic spirit.

    • Typography: The use of bold, capitalized typography for "Atlanta Investor Club" enhances readability and adds to the professional look.

  • Symbolism:

    • Emblem Shape: The circular emblem with the prominent "A" in the center signifies unity and strength. It serves as a recognizable mark that can be easily associated with the brand. The design mirrors the strong and united presence of Atlanta United FC’s logo, creating a sense of local pride and recognition.

    • Peeling Sticker Effect: The peeling effect on the edge adds a modern touch, making the logo dynamic and visually interesting.

  • Versatility:

    • Scalability: The logo's clean lines and solid colors ensure that it is scalable and looks good on various mediums, whether small or large.

Tote Bag Mockup for Atlanta Investor Club

Design Choices:

  • Placement and Size:

    • Logo Placement: The logo is placed centrally on the tote bag, ensuring maximum visibility and brand exposure.

    • Size Proportion: The size of the logo is proportionate to the tote bag, making it neither too overwhelming nor too small to notice.

  • Background and Material:

    • Background Color: The neutral background color of the tote bag allows the logo to stand out prominently.

    • Material Texture: The mockup reflects the material texture, suggesting a durable and high-quality product, which aligns with the brand's values of reliability and trust.

Impression on the User:

  • Brand Promotion: Carrying the tote bag promotes the Atlanta Investor Club wherever it goes, making it a practical tool for increasing brand visibility.

  • Quality Perception: The high-quality design and material choice reinforce the perception of the club as a prestigious and trustworthy organization.

Atlanta Investor club sponsorship mag

This project involved creating a comprehensive sponsorship packet for the club, aimed at potential sponsors to highlight the benefits and opportunities of supporting the club.

As the designer, I was responsible for conceptualizing and creating the layout and design for the sponsorship packet. My role included developing a visually appealing and professional presentation that effectively communicated the club’s mission, commitment, and sponsorship opportunities to potential sponsors.

This project showcases my ability to create impactful marketing materials that align with the client's branding and objectives. The Atlanta Investor Club sponsorship packet is designed to engage potential sponsors, clearly communicate the benefits of sponsorship, and ultimately support the club’s mission of empowering real estate investors in the Atlanta area.

Design Choices

  • Visual Branding:

    • Consistency: The design maintains consistency with the Atlanta Investor Club’s branding, using the club’s logo, colors, and visual elements throughout the packet.

    • Professional Appeal: The use of clean lines, professional typography, and a structured layout conveys a sense of professionalism and trustworthiness.

  • Design Elements:

    • Modern Layout: The layout is modern and visually appealing, with sections clearly divided to make the information easily digestible.

    • Icons and Graphics: Use of icons and graphics to highlight key points and make the packet more engaging.

    • Color Scheme: The color scheme includes professional shades of blue, gold, and white, maintaining a clean and sophisticated look.

Atlanta Investor club Business card

This project involved designing a business card for Chris Campbell, a partner at the Atlanta Investor Club. The business card was designed to reflect the professionalism and branding of the club while ensuring clear communication of contact information.

Design Choices

  • Front Side:

    • Color Scheme: The front of the card features a navy blue and white color scheme, providing a professional and elegant look. The navy blue circle creates a focal point for the profile picture.

    • Profile Picture: Including a profile picture adds a personal touch, making it easier for recipients to remember Chris Campbell.

    • Typography: The font choice is clean and modern, enhancing readability. The name and title are bold and prominent, ensuring they stand out.

    • Contact Information: Icons are used to represent email, phone, and website, making the contact information visually appealing and easy to identify.

    • Layout: The diagonal division of colors adds a dynamic element to the design, making it visually interesting while maintaining professionalism.

  • Back Side:

    • Color Scheme: The back side features the Atlanta Investor Club logo prominently, with a yellow background that contrasts nicely with the navy blue logo. This ensures brand recognition.

    • Logo Placement: Centering the logo emphasizes the brand and ensures that the business card is easily associated with the Atlanta Investor Club.

Mockup Design Choices

  • Background: The mockup uses a soft, complementary background with shades of pink and yellow, creating a visually pleasing contrast to the business card. This choice highlights the card and draws attention to it.

  • Lighting and Shadows: The use of realistic shadows and lighting gives the mockup a three-dimensional look, adding depth and making the card appear more tangible.

  • Orientation: The business card is shown at an angle, providing a dynamic view that showcases both the front and back designs. This helps in visualizing the complete design and how it interacts with light and shadow.

Impression to the Receiver

  • The business card is designed to leave a lasting impression on its recipients. Here’s how it impacts them:

    • Professionalism: The clean and modern design conveys a sense of professionalism and credibility. The use of high-quality materials and printing techniques further enhances this impression.

    • Memorability: The inclusion of a profile picture and the bold, prominent name make it easier for recipients to remember Chris Campbell. The distinctive design elements ensure the card stands out from typical business cards.

    • Brand Recognition: The prominent display of the Atlanta Investor Club logo on the back reinforces brand identity and ensures that recipients associate the card with the club.

    • Ease of Contact: The clear and organized layout of contact information makes it easy for recipients to get in touch, enhancing the card’s functionality.