Keyglee business card and mockup

This project involved designing a business card for Chris Campbell, Founder & CEO of KeyGlee Atlanta. The business card was crafted to reflect the professional branding of KeyGlee Atlanta while ensuring clear communication of contact information.

Design Choices

  • Color Scheme:

    • Blue Tones: The business card utilizes the shade of blue that is consistent with KeyGlee Atlanta’s branding. Blue is often associated with trust and professionalism.

    • White Space: Ample white space is used to ensure that the information is easy to read and not overwhelming.

  • Layout and Structure:

    • Front Side:

      • Profile Picture: Including a profile picture of Chris Campbell adds a personal touch, making the card more memorable.

      • Contact Information: The email, phone number, and website are clearly displayed toward the top, making it easy for recipients to find and use.

      • Social Media Icons: Social media icons are included at the bottom, encouraging connections on multiple platforms. These icons are easily recognizable and strategically placed to enhance engagement.

      • Company Logo: The KeyGlee Atlanta logo is prominently placed on the right side, reinforcing brand identity.

    • Back Side:

      • Logo and Branding: The back side of the card features the KeyGlee Atlanta logo prominently, with a dynamic design element that includes blue stripes. This design choice ensures brand recognition and adds a modern touch to the card.

  • Typography:

    • Modern Font: A clean, modern font is used to enhance readability and convey a contemporary feel.

Mockup Design Choices

  • Background and Lighting: The mockup uses a purple background that contrasts nicely with the business card, making the card stand out. Realistic shadows and lighting give the mockup a three-dimensional look, adding depth and making the card appear more tangible.

  • Orientation and Layout: The business card is shown at an angle, providing a dynamic view that showcases both the front and back designs. This helps in visualizing the complete design and how it interacts with light and shadow.

Conclusion

This business card design project for Chris Campbell of KeyGlee Atlanta showcases the integration of professional aesthetics, functional design, and brand consistency. The thoughtful design choices and realistic mockup presentation ensure that the card not only serves its practical purpose but also leaves a strong, positive impression on recipients.

Wholesale Hot Spots Map

This map is a comprehensive visual guide designed for KeyGlee ATL, highlighting the prime locations for property acquisition within the Atlanta region. Known as "In the Perimeter" (ITP), this map specifically targets real estate investors looking for lucrative opportunities inside the city's perimeter.

Design Highlights

  • Clear Regional Focus: The map emphasizes key neighborhoods, making it easy for users to identify the best investment areas at a glance.

  • User-Friendly Layout: A visually appealing combination of vibrant colors and clean typography ensures the map is both informative and engaging.

  • Integrated Branding: Consistent use of KeyGlee's brand elements reinforces identity and builds trust among users.

  • Multi-Platform Presence: Designed to be versatile, this graphic is suitable for both print and digital platforms, including social media and marketing materials.

This project showcases my ability to create functional, aesthetically pleasing graphics that effectively communicate key information to a specific audience.

Email Signature / Keyglee & Keller

These projects involved designing professional email signatures for Chris Campbell of KeyGlee Atlanta and Joe Goodwin of Keller Knapp Realty, a partner with KGATL. The goal was to create visually appealing and functional email signatures that effectively communicate contact information and reinforce the individuals' professional branding.

Design Choices for Chris Campbell's Email Signature

  • Color Scheme:

    • Blue Tones: The use of various shades of blue aligns with KeyGlee Atlanta's branding, conveying trust and professionalism.

    • White Space: The ample white space ensures that the information is easy to read and not overwhelming.

  • Layout and Structure:

    • Profile Picture: Including Chris Campbell's photo adds a personal touch and makes the signature more memorable.

    • Clear Contact Information: The email and phone number are prominently displayed in the center, making it easy for recipients to find and use.

    • Social Media Icons: Social media icons are included at the bottom, encouraging connections on multiple platforms. These icons are easily recognizable and strategically placed to enhance engagement with embedded links for ease of access with his username to the left for search ability if the user is unfamiliar with the embedded hyperlinks.

    • Company Logo: The KeyGlee Atlanta logo is placed on the right side, reinforcing brand identity and ensuring that the email signature is immediately associated with the company.

Design Choices for Joe Goodwin's Email Signature

  • Color Scheme:

    • Yellow and Grey: The combination of yellow and grey is both professional and inviting. Yellow conveys optimism and warmth, while grey adds a touch of sophistication.

    • Consistency: The colors used are consistent with the Keller Knapp Realty branding, ensuring brand coherence.

  • Layout and Structure:

    • Two-Part Design: The email signature is divided into two sections. The left side contains personal information, while the right side prominently displays the company logo.

    • Clear Contact Information: Joe Goodwin's name, title, email, and phone number are clearly displayed on the left side, making it easy for recipients to find and use.

    • Company Logo: The Keller Knapp Realty logo is displayed on the right side, reinforcing brand identity and ensuring that the email signature is immediately associated with the company.