Design Choices

• Investor Story Slide:

  • Visual Appeal: A bright, inviting living room image is used to capture attention and set a positive tone for the investor story.

  • Branding: The Sharpstone Properties logo is prominently displayed, reinforcing the brand's identity.

  • Typography: The use of elegant and modern typography adds sophistication to the slide.

• Track Record Slide:

  • Statistics and Achievements: This slide highlights key accomplishments and statistics, providing potential investors with confidence in the company's track record.

  • Logos and Personal Touch: Including the KeyGlee ATL logo and a photo of the CEO adds credibility and a personal touch.

• Project Manager Slide:

  • Illustrations: Use of modern illustrations to represent the roles of project manager, subcontractors, tools and resources, and financial partners makes the information more engaging and easier to understand.

  • Clear Roles: Clearly defining the roles helps potential investors understand the structure and responsibilities within the project.

• Financial Partners Slide:

  • Responsibilities: This slide clearly outlines the responsibilities of financial partners and the company, ensuring transparency.

  • Typography and Icons: The clean typography and use of icons help to convey the information clearly and professionally.

• Fiscal Backing Slide:

  • ROI Highlight: This slide emphasizes the potential return on investment (ROI), which is a critical factor for investors.

  • Visual Emphasis: Bold typography and a contrasting color scheme draw attention to the key ROI figures.

• How It Works Slide:

  • Process Explanation: The slide provides a clear explanation of the investment process, using bullet points for easy readability.

  • Visual Flow: The use of a flow-like design helps guide the viewer's eye through the steps of the process.

• Pain Points Slide:

  • Challenges: This slide addresses common challenges and pain points, showing investors that the company is aware of potential issues and prepared to handle them.

  • Modern Design: A modern design with icons and clean typography makes the information easily digestible.

• Call to Action Slide:

  • Contact Information: This slide provides clear contact information, making it easy for potential investors to reach out.

  • Encouraging Engagement: The "Let's Do Some Deals" headline encourages potential investors to take action.

• Flip Showcase Slide:

  • Property Examples: This slide showcases examples of flipped properties, providing tangible evidence of successful projects.

  • Visual Appeal: High-quality images and a clean layout enhance the visual appeal and professionalism of the slide.

Impression to the Receiver

• Professionalism: The clean and modern design conveys a high level of professionalism, enhancing the credibility of Sharpstone Properties and KeyGlee Atlanta.

• Clarity: The organized layout and clear typography ensure that the information is easy to read and understand, making the presentation effective in communicating its message.

• Engagement: The use of high-quality images, illustrations, and a consistent color scheme keeps the audience engaged throughout the presentation.

• Credibility: Highlighting the track record, addressing pain points, and providing clear contact information all contribute to building trust and credibility with potential investors.

Conclusion

This investor presentation project for Sharpstone Properties and KeyGlee Atlanta showcases the integration of professional aesthetics, functional design, and effective communication. The thoughtful design choices and comprehensive content ensure that the presentation not only serves its practical purpose but also leaves a strong, positive impression on potential investors.